Tech language does not work. That includes the 'Fediverse'. Campaigns isolated on decentralised networks do not work. By claiming platform 'purity' no one new is learning about these spaces. Build and they will come is not true. Humans are complex things and they need more than four walls to feel at home.
True for almost everyone, not just journalists.
Interesting take on the roots of Dan Dennett’s ideas, which did indeed clarify some of them for me.