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Jeremy Cherfas

Cornell's Brian Wansink: A Crisis in Food Science

Not the most important point in the article, but an important point:

Wansink’s sense for harnessing buzz may have been a skill in the wrong domain. He’s a camera-friendly performer who might’ve done very well as a Bill Nye– or Neil deGrasse Tyson–type infotainer, in an industry where simplification to build a compelling narrative is not a bug but a feature, given the explicit mission to deliver an attention-grabbing-and-holding product to an audience.

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Jeremy Cherfas

Moneyland reviewed in the Economist

Say what?

Nevada, for instance, is creating ingenious corporate vehicles that add new layers of impenetrability—such as trusts that can be foreign in American law yet count as American under overseas regulations.

Jeremy Cherfas